Stakeholder Engagement

Pirelli’s role in the economic and social context is inseparably tied to its capacity to create value with a multi-stakeholder approach, which means it pursues sustainable and lasting growth based as far as possible on the fair reconciliation of the interests and expectations of all those who interact with the Company, and in particular:

  • shareholders, investors and the financial community;
  • customers, since the Pirelli way of doing business is based on customer satisfaction;
  • employees, who are the repository of Group knowhow and drive its development;
  • suppliers, with which it shares a responsible approach to business;
  • competitors, because improved customer service and market position depend on fair competition;
  • the environment, institutions, governmental and non-governmental bodies and the communities around the world where the Group operates but also with an awareness of its own global responsibilities as a Corporate Global Citizen.

The existing interrelationships between stakeholders are based on the AA1000 Model adopted by the Company, and are analysed in detail for effective management of relations with them and creation of sustainable and shared value.

The following graphic illustrates the principal areas and manners of value creation and value return linked to the different stakeholders.

Dialogue, interaction and engagement are calibrated according to the consultation needs of different groups of stakeholders, and include meetings, interviews, surveys, joint analyses, roadshows and focus groups.

The received feedback substantiates the corporate assessment of the action priorities, influencing the development strategy outlined in the Sustainability Plan, which in turn is fully integrated in the Industrial Plan. The frequency of consultation is very high, several times a year on average for each group of stakeholders.

The results of dialogue with the stakeholders and their forms are illustrated in detail in the sections of this report that are dedicated to documenting activities related to each of one of the different groups of stakeholders.

Pirelli provides all of its stakeholders with a Whistleblowing channel – published in a number of different languages both internally and on the Pirelli website – through which they can communicate with the company openly or anonymously.

The purpose of this specific channel is to report any act or omission committed by parties inside Pirelli, related to Pirelli or on behalf of Pirelli, where that act or omission might constitute a violation or inducement to violate laws and/or regulations, the principles set out in “The Values and Ethical Code” of Pirelli, the principles of internal control, corporate policies, rules and procedures, and/or that might directly or indirectly cause economic or financial damage or harm the reputation of Pirelli companies.

For more information about the Procedure and the complaints received in 2013, reference is made to the specific section located elsewhere in this chapter.



Shareholders and Financial Community
Dialogue / Economic and Financial Performance / Transparency / Corporate Governance
Dialogue/Fair remuneration / Talent attraction, development and retention / Care for diversity and equal opportunity / Health and Safety on the workplace
Public Administration
Dialogue / Compliance / Global citizenship / Business ethics / collaboration
Dialogue / Shared development partnership / Supply chain sustainability
Dialogue/Product Excellence (safety, performance, eco-efficiency) / Reliability / Full Customer Satisfaction
Local Communities
Dialogue / Job creation / Social and Financial contribution / Respect for Human Rights / Plants with low environmental impact
Institutions and N.G.O.
Dialogue / Partnership / Support
Loyal competition
Product and process eco-efficiency / LCA management approach