Sales by geographical area

In 2013 net sales totalled euro 6,146.160 million, up 1.2% from the previous year (euro 6,071.535 million), with 99.5% of net sales being generated by the Tyre Business, which is the core business of the Group. Excluding the exchange rate negative impact (-7.2%), the like-for-like figure was up 8.4%. A table illustrating the breakdown of Group sales by geographic area follows below:

sales geographical breakdown 

(in thousand of euros)
 2013   2012  2011 
Europe         
Italy379,451  6.17%  425,260  7.00%  479,838  8.49%
Rest of Europa1,679,367  27.32%  1,688,549  27.81%  1,803,475  31.89
Russian254,122  4.13%  255,160  4.20%  40,605  0.72% 
Nafta  682,053  11.10%  692,618  11.41%  561,320  9.93% 
Central America and South America  2,174,235  35.38%  2,067,525  34.05%  1,915,467  33.87 
Asia Pacific 481,493  7.83%  420,400  6.92%  352,815  6.24% 
Middle East/Africa  495,439  8.06%  522,023  8.06%  501,273  8.86% 
Total 6,146,160  100.00%  6,071,535  100.00%  5,654,793  100.00% 

Green Performance revenues

Pirelli Green Performance tyres are simultaneously able to maximise respect for the environment and safety performance. To calculate Green Performance net sales, the Company refers to the currently most restrictive tyre labelling regulation, issued by the European Union, with the classification including those products whose environmental impact (rolling resistance) and safety performance (wet grip) falls in classes A, B and C of the European scale, considering the Group world-wide products. The impact of Green Performance net sales as a percentage of total net sales of tyres at December 31, 2013 was about 42.4%, up from 39.6% in 2012. This figure is on the way to achieving the impact target, which is equal to about half of net sales by 2017.