Our customers

“The Pirelli Group bases the excellence of its products and services on nonstop innovation. Its goal is to anticipate customers’ needs and meet their demands with an immediate and professional response that is delivered with propriety, courtesy, and unstinting cooperation.”

(Values and Ethical Code – Customers)


Pirelli Tyre’s business is represented by two main segments: Consumer (tyres for cars, SUV, light commercial vehicles and motorcycles) and Industrial (tyres for buses, trucks, agricultural equipment and steel cord). These businesses are in turn pursued through two sales channels:

  • Original Equipment, addressed directly to the world’s leading car and truck makers;
  • Replacement, for the replacement of tyres on vehicles already in circulation.

In the context of the replacement segment we can make a macro distinction between “Specialised Resellers” and “Distributors”. The former are tyre specialists operating on the market in the role of independent businesses; specialised dealers constitute a fundamental point of contact between the Group and the end consumer. Particular attention is devoted to specialised dealers in terms of shared development to enhance the product offering integrated with a high quality level of service, in compliance with Pirelli values and consumer expectations. “Distributors” are partners who are fundamental to guaranteeing continuity in the supply of tyres to specialised resellers. They do so by offering local delivery and distribution services throughout the entire territory. In addition to the core Tyre Business customers there is a mixed panel of customers associated with the other Pirelli businesses, namely a quality niche composed of Pirelli & C. Ambiente, active in the waste-to-fuel and photovoltaic renewable energy sectors and in environmental cleanup; Pirelli Eco Technology, which operates in the diesel vehicle and heating plant emissions control technology sector; PZero, a fashion design project supporting the tyre business focusing on the premium and prestige segment in which fashion exerts special appeal and shares the principles of constant commitment to research, innovation and technology with the core Tyre Business.