Product safety, Performance and eco-sustainability

The commitment of Pirelli to development of products that are increasingly focused on combining ecosustainability and safety has led to renewal of its product lines. Compared with the previous generation, this guarantees significant reductions in parameters like rolling resistance.

The Scorpion Winter is a concrete example: a new winter product created to equip SUVs, it was developed by exploiting the experience gained from introduction of the Scorpion Verde and Scorpion Verde All Season, pioneering products of the Green Performance philosophy for the SUV segment. It guarantees more than 30% lower rolling resistance than the previous product.

In 2013 Pirelli doubled the Cinturato P7 Blue product line. This was the first AA rated tyre for braking in wet conditions and rolling resistance in certain sizes, by expanding the commercial range of car products that offer top performance and safety.

The development of innovative solutions for performance and eco-sustainability is also guided by the close collaboration of Pirelli with the world’s top car makers, which are demanding ever-more stringent safety and reduced rolling resistance and fuel consumption performance. At the same time, technologies that Pirelli has been using in its products for years are growing more and more common, with a growing number of products like the Self Supporting or Run Flat Tyres, which guarantee mobility and vehicle control even upon sudden loss of pressure, the Seal Inside tyres, which use a special polymer sealer to prevent the loss of air when the tyre tread is punctured, and the Cyber Tyre, which represents a further evolution in terms of safety in that it is able to “read” the road surface by means of an integrated chip that transmits important information for safe driving to the driver.

In the Truck Business, Pirelli designs and sells highperforming products in terms of safety and fuel savings. The Serie01 tyres are on par with its best-inclass competitors as measured by energy efficiency (rolling resistance) and at the top of class in terms of wet grip. One example of this is the ST:01 Neverending product launched in 2013. This was the first product in its segment to have AA label ratings. In terms of safety, special mention should be made of the tyres in the W:01 line. Having passed the test imposed by European regulations, it already has the 3PMSF mark on its sidewall.

The range of Pirelli products offered for efficient and sustainable mobility in the freight and passenger transport sector is rounded bout by a series of solutions, which includes the Cyber Fleet in terms of technology and innovation. This system automatically measures tyre pressure and temperature under operating conditions, thereby reducing fleet operating costs and making it possible to reduce fuel consumption costs by simultaneously maximising efficiency in tyre maintenance and pressure control operations. All of these features offer significant advantages in terms of CO2 emissions reduction. This has consequently beneficial effects in terms of environmental impact and improved road safety standards. Greater or lower tyre pressure than what is recommended by the manufacturer corresponds to higher rolling resistance, irregular wear and tear, difficulty in controlling the vehicle and lengthening braking distance. These factors negatively impact fuel consumption, tyre life and driving safety. Cyber Fleet is thus becoming the tool that fleets use to maximise the benefits expressed by energy efficiency classes and wet grip indicated on the European label, which refer to tyres kept at the proper pressure.

Safe, high-performance tyres may also incorporate raw materials obtained from plants. The plans for use of these materials at Pirelli plants in Brazil were accelerated to meet in 2014 the percentage target originally set for 2015. Rice husks are the specific plant origin raw materials, a non-edible renewable substance that does not impact available food supplies and is used to make silica, a key component in making tyres. This type of silica is used in both high performance products and also low rolling resistance tyres – the product lines that reduce fuel consumption through lower heating of the tyre during operation. In general, the use of silica in tyres impacts road safety because it provides better wet grip and guarantees high performance levels. Rice husk silica makes it possible to produce tyres that are more environmentally friendly: the silica is extracted from the waste vegetable matter by using less fossil fuel energy, resulting in significant environmental and cost benefits in a global ecological approach from the production chain through to the finished product.

More information on Pirelli product eco-sustainability is reported in Chapter 3 of this report, to which reference is made.