In the sphere of advertising communication, through the centralisation of all advertising activities since 2009, Pirelli has defined a traceable and transparent process of all decisions relative to advertising campaigns and media coordination. In terms of both production and media planning Pirelli has defined specifications and central auditing and certification structures that place the company at the highest levels in terms of transparency and traceability in its advertising investment strategies.
The Pirelli Group is a member of UPA (Utenti Pubblicità Associati - “associated advertising users”) in which it also holds the office of Deputy Chairman thanks to the unfailing commitment and primary role it has assumed in supporting the UPA Code of Conduct. Moreover, Pirelli is a member of IAB (Interactive Advertising Bureau).
The Group is also a member of IAP (Istituto dell’Autodisciplina Pubblicitaria - advertising selfregulation institute) and the Consumer Forum, an organisation set up by consumer associations and companies to safeguard and protect consumers. Through the UPA, Pirelli is also a member of the WFA (World Federation of Advertisers), which commits participating firms to pursue honest, truthful and fair competition and communication in compliance with the code of conduct and self-regulation they adhere to. Consumer protection is also guaranteed by the Company’s choice of suppliers in the communication sector (creative agencies, media centres, production companies) that in turn belong to business and professional associations governed by communication ethical codes..
In terms of compliance, during 2013:
- no cases emerged of non-compliance with regulations or voluntary codes concerning marketing activities, including advertising, promotion and sponsorship;
- no significant final penalties were levied or paid relating to infringement of laws or regulations, including matters relating to the supply and use of the Group’s products and/or services;
- no cases emerged of non-compliance with regulations or voluntary codes concerning information and labelling of products/services;
- there were no cases of non-compliance with regulations or voluntary codes concerning health and safety impacts of products/services during their life cycle;
- there were no documented complaints concerning both privacy violation and the loss of consumers’ data;
- there was no prohibition to sell any Pirelli product, and the sale of no products was challenged.