The decision to focus on the premium segment forces Pirelli to develop and introduce increasingly sophisticated products on the market in a macroeconomic scenario that is undergoing constant, rapid evolution.
The major corporate investment in research and development on ever-more innovative compounds, structures and tread patterns allows Pirelli products to achieve extremely high performance in terms of braking under dry and wet conditions and, at the same time, improved environmental performance such as:
- less rolling resistance – lower CO2 emissions;
- less noise – reduced noise pollution;
- increased mileage – lengthening of tyre life and reduced exploitation of resources;
- improved rebuildability – less waste to be disposed;
- reduced weight – less use of raw materials and lower impact on natural resources.
The new EU environmental and safety tyre labelling regulation applicable to tyres for sale in the replacement segment came into force on the European market in 2012. This regulation requires that tyre makers apply a label (the “Eurolabel”) informing consumers about key product characteristics, such as rolling resistance (an indicator of energy efficiency), wet grip (a safety indicator) and external rolling noise (environmental impact indicator). Energy efficiency and safety are ranked by classes that run from “A” to “G”, while external noise is measured in decibels and is shown with the sound wave symbol. The Eurolabel is applied to car tyres (C1) and light and heavy commercial vehicle tyres (C2 and C3). During presentation of the Industrial Plan 2013- 2017, Pirelli Research and Development committed itself by adopting targets to improve the environmental performance of its own products in an objective, measurable and transparent manner. In particular, the Group focused its commitment to the parameters of the European labelling — Rolling Resistance, Wet Grip and Noise — without neglecting all the other fundamental parameters in the Green Performance strategy. They will be presented in the following paragraphs.